National Director, Marketing and Communications


Department 

Communications

Reports to 

Chief Development Officer

Supervises 

Manager, Development Communications
Senior Manager, Online Engagement
Independent Contractors

JOIN CURESEARCH IN A LEADERSHIP ROLE

CureSearch is conducting a national search for the right person to join our team, wherever that right person lives. If the right person is from outside the DC Metro area, the option to join over twenty other employees who work virtually will be offered. Special consideration will be given to candidates who are able to work from CureSearch headquarters in Bethesda, Maryland.

Job Summary

The National Director, Marketing and Communications develops strategic, multi-faceted marketing and communication initiatives to strengthen the organization's role and reputation as an authoritative voice in the industry and drives online engagement with people passionate about our cause.

This is a full-time, exempt position eligible for our competitive benefits package.

Responsibilities and Duties

Strategy 

  1. Create a new strategy for developing content that drives brand awareness, donor activation and ongoing engagement. Content will be consistent in terms of style, quality, brand voice, and optimized for search and the user experience for all channels including website, social media, email, mobile, video, and print.
  2. Position CureSearch as a best-in-class storyteller, with leading edge use of visual media (video, photography, interactive digital features and infographics) to tell stories in compelling, engaging and immediate ways with an eye toward driving social sharing and engagement. This engagement should lead to donor conversion and loyalty.

Content Marketing 

  1. Think and execute as a writer/publisher/broadcaster/editor, leading the development of creative new content while overseeing all digital assets.
  2. Work with research staff to produce science reports, training videos and webinars and capitalize on these sources of content to generate publicity and donor activation/conversion.
  3. Work with the direct appeals consultant to integrate content and strengthen fundraising results.

Online Engagement 

  1. Develop, implement, manage and analyze social media strategies and make recommendations for optimum visibility and traffic across the CureSearch brand and products.
  2. Implement acquisition and retention strategies to maintain and grow social communities.
  3. Participate in advocacy initiatives in partnership with children’s cancer alliances/collaborations.
  4. Oversee the implementation of social media measurement tools/programs; track and analyze the chatter, engagement, tonality, and measure against both business and brand objectives.
  5. Ensure technical innovation and a high level of user engagement on CureSearch websites.

Publicity 

  1. Provide strategic communications and publicity counsel to the senior leadership team.
  2. Establish CureSearch as a must-have charitable partner for corporations and other key partners because of the creative and successful recognition and publicity opportunities we offer.
  3. Source national and regional publicity opportunities and create an infrastructure and processes that support field staff in generating publicity in key local markets.

Media Relations 

  1. Proactively identify, create, and pitch media placement opportunities.
  2. Write and edit press releases, pitch letters, organization statements, talking points, Q & A documents, key messaging, internal communications items and media alerts.
  3. Work with traditional and new media sources (bloggers, podcasters, etc.).
  4. Conduct media\spokesperson training for staff, event leaders, and board members. Conduct training for new staff on CureSearch messaging and talking points.
  5. Work with the Director of Strategic Partnerships to source media sponsors in major markets.
  6. Identify media trends, news cycles and relevant opportunities for visibility.

Administration 

  1. Create an annual work plan and budget; drive work to successfully achieve goals.
  2. Help establish, follow and support compliance of branding and messaging.
  3. Support CureSearch's focus on accountability and transparency by choosing the right metrics and measuring and reporting on results.
  4. Provide reports and make presentations for the Board of Directors.
  5. Recruit, train, supervise and support the communications staff while fostering a culture that promotes teamwork and professional growth. Hire and manage contracted editors, videographers, etc. Supervise interns and volunteers as needed.

Position Requirements

Experience 

  1. Seven – ten years of experience in a leadership role responsible for digital marketing, social media, public relations and/or communications, ideally for a national nonprofit organization with a widespread community presence.
  2. Bachelor's degree or equivalent, preferably in communications, public relations, marketing or related field. Master's degree preferred.
  3. Demonstrated track record in developing and implementing comprehensive communications and public relations plans, and the ability to work effectively with senior management and partners.
  4. Experience attracting and converting online traffic to drive donations to a nonprofit health organization strongly preferred.
  5. Proven ability to cultivate and secure media in a variety of traditional and digital mediums.
  6. Experience securing and/or managing media sponsorships, especially on a pro bono basis.
  7. Experience in pulling together and influencing a team to create and lead communications initiatives at local and regional levels, exercising leadership/influence without formal authority.

Skills 

  1. Strong writing, editing, interpersonal, diplomatic and verbal communication skills required.
  2. Capable of not only crafting clear, compelling and consistent messaging, but successful at building consensus and driving internal alignment so staff at all levels use it effectively.
  3. Ability to lead and manage digital strategy development, content management, and website development.
  4. Some knowledge of web production technologies preferred (HTML, CSS, Microsoft FrontPage, Macromedia Dreamweaver, NetObjects Fusion, or similar tools).
  5. Disciplined planner, who knows to chart the proper course first, then produces high quality publicity and communications plans that enable successful outcomes.
  6. Desire and ability to thrive in fast-paced, resource-constrained environment.
  7. Capable of setting clear priorities, then nimble enough to adjust as new opportunities arise.
  8. Motivated by supporting a mission-driven organization whose aim is ultimately to cure children's cancer.

The above statements describe the level of work performed expected in general terms. The statements are not intended to list all the responsibilities, duties and/or skills required of employees so classified, and that the content herein is subject to change, with or without due notice. 

We are proud to be an EEO Employer.

Interested applicants can submit their resume to:
HR-BC4@curesearch.org
 

Christine Bork
Email Christine
(800) 458-6223



Childhood Cancer

Medical Information

Research

Coping with Cancer

Get Involved

About Us