Hallmark Continues to Support CureSearch
Live Auction Raises $52,500

HallmarkEvery few years, Hallmark Cards, LLC. hosts a special convention for its Keepsake Ornament Club Members. For these most loyal of customers, some of which have been collecting for the 40 years Hallmark Keepsake Ornaments have been available, the trip to Kansas City, MO offers the opportunity to attend lectures and demonstrations, meet with Keepsake Ornament Artists, and get a firsthand look at some of the newest works of art.

This year, more than 2,000 people attended the convention on August 2-3, and during that time, a very special live auction took place. Twenty-eight one-of-a-kind pieces, ornaments and other pieces of art included were auctioned off and the proceeds from these items, totaling $52,500, are being donated to CureSearch for Children's Cancer. This is the second time in which auction proceeds from the Keepsake Ornament Club Event have benefitted CureSearch.

Those who attended the auction may have been inspired to bid even more after hearing from Chrystal Gryder. Her daughter Madison was diagnosed with Acute Lymphoblastic Leukemia in November of 2011 when she was just 4 years old. Madison plays soccer and does cheer leading and is showing cancer who is boss! She will be done with treatment in February of 2014 and is looking forward to the day she doesn't have to take pills anymore!

Hallmark"Madison's grandmother works in Keepsake Ornaments Studio and the Keepsake Ornament artists lovingly made the wooden horse Madison is holding, finishing the mane and tail using her own hair."

"We are so grateful to Hallmark and all the members of the Hallmark Keepsake Ornament Club for their ongoing support of CureSearch for Children's Cancer. Their generous donations help us fund research to accelerate the search for cures for children with cancer," said Laura Thrall, president and CEO of CureSearch.

Christine Bork
Email Christine
(800) 458-6223

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