Create Your Own Event Tips

There are many different ways to raise funds for your event. A successful event will include a combination of some, or all, of the following types of contributions.


Donations can be in the form of cash, checks, or credit card payments. Checks should be made payable to CureSearch and credit card forms can be obtained from your regional office. Upon completion of your event, all funds should be mailed to CureSearch.  Please do not mail cash. Convert any cash to a check or money order prior to sending.        

In-Kind Donations

In-kind donations are tangible gifts from corporations or local businesses that take the place of a cash donation. These gifts are tax-deductible. In-kind donations are a great way to involve local business in your event, as many companies are more willing to provide goods than money. Examples of in-kind donations are:

  • Local restaurants contribute gift certificates or food and drink to be used at your event
  • Printer has T-shirts made for your event free of charge
  • Golf course donates greens fees
  • Retailers donate items for auction or gift certificates


Sponsorships are gifts made by companies, typically in exchange for advertising before or during your event. For example—if you are holding a run/walk—you may have a large sign at the starting line for the highest level sponsor and include their logo in your fliers. Lower level sponsors may have smaller signs at the finish line.  When approaching a corporate sponsor, it is helpful to bring the following:

  • Printed information about your event
  • Information about CureSearch for Children’s Cancer
  • Letter of Endorsement from CureSearch (request this from your CureSearch office)
  • Be sure you are prepared to discuss exactly what kind of support you are looking for.

Fundraising Extras

  • Get other people to help you organize the event. You cannot do this alone. You will need a team of friends and family to make your event successful. Cleary define what you need them to do and follow-up with everyone frequently to make sure you stay on track.
  • It’s ok to accept donations from people you don’t know.
  • Include different ways of fundraising in your event, such as a raffle, silent auction, corporate involvement, etc…
  • Use the Web

    • Send an email to everyone you know alerting them about your event. Be sure to include the date, time and how they can sign up to participate 
    • Change your email signature to remind everyone about your event 
  • Promote the Event

    • Share your story! Let everyone know when, where and WHY you’re holding an event. 
    • Don’t forget to speak with vendors, clients and local businesses that you support. Ask them to support the event financially (through a sponsorship or in-kind donation) or to advertise the event in their store or office.
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