CureSearch for Children's Cancer funds and supportstargeted and innovative children's cancer research with measurableresults, and is the authoritative source of information and resourcesfor all those affected by children's cancer.
GLENDALE, Calif., Jan. 27, 2012 /PRNewswire via COMTEX/ -- Men, make room for the ladies on game day! According to a Nielsen Company survey, nearly 70% of American women will watch the biggest football game of the season this year(1). But in a recent survey of women ages 35-54 who are planning to watch on game day, 64% believe that traditional game day party menus are lacking. Sure, there are chips and wings, but no fourth quarter treats -- where's the chocolate? Skinny Cow Candy has teamed up two of the most knowledgeable women in football, Sarah and Ingrid Harbaugh, wives of brothers and rival head coaches Jim and John Harbaugh, to find the perfect game plan.
"Chips, dip and fried fatty foods are synonymous with traditional game day menus," said Ingrid Harbaugh. "Now, with more women watching the game, we need a menu designed for us, starting with lower calorie options and delicious chocolate, of course!"
Thirty-five percent of women admit to craving lighter alternatives to heavy appetizers, and 13% crave guilt free chocolate treats. After the holidays and New Year's resolutions, nothing fits the fourth quarter hunger better than the amazing taste, perfect size, and 120 calories or less of NEW Skinny Cow Dreamy Clusters and Heavenly Crisps. Don't have a candy bowl divine enough to hold these new, decadent treats? Sarah and Ingrid helped create 25 custom-made, limited edition Skinny Cow Candy Bowls to be auctioned on www.eBay.com/skinnycowcandy starting today through February 5. All proceeds will go to CureSearch for Children's Cancer, a charity dear to the Harbaugh family.
"Ingrid and I know football and we also know how to throw the ultimate stress-free bash that we women can enjoy too," said Sarah Harbaugh. "Every football team has a game plan and so should you."
Add these delectable, 120 calorie or less delights from the Skinny Cow Candy line to your game day menu:
Skinny Cow(TM) Dreamy Clusters -- bite-sized treats with crunchy crisps, drenched in creamy caramel, and covered in either rich, milk chocolate or decadent dark chocolate
Skinny Cow(TM) Heavenly Crisp candy bars -- delicate wafers layered with either smooth, creamy chocolate or peanut butter filling and drenched in a luscious chocolatey coating
All four Skinny Cow Candy flavors are currently available nationwide with a suggested retail price of $0.99 for single candy bars and $4.29 for take home boxes. For additional product or nutritional information, visit www.skinnycow.com .
Log onto facebook.com/skinnycow for game day party tips and instructions on how to bid on one of the 25 exclusive Skinny Cow Candy Bowls.
From January 17 to January 19, 2012, an online survey was conducted among a sample of 502 American women aged 35-54 years who are planning on watching the biggest football game of the season this year, and who are Springboard America panel members. The margin of error -- which measures sampling variability -- is +/- 4.37%, 19 times out of 20. The sample was balanced by age, gender and region according to the most recent census data. Discrepancies in or between totals are due to rounding.
So much satisfying deliciousness to choose from! The Skinny Cow brand is a decadent portfolio of NEW! fewer calorie candy bars and clusters, and frozen snacks, including ice cream sandwiches, ice cream cones, ice cream cups and ice cream bars. Unlike other "better for you" alternatives, Skinny Cow frozen snacks and candies don't skimp on flavor and are a great tasting, "no-trade off" alternative. With Skinny Cow, you really can have it all! For additional product news and information, visit www.skinnycow.com.
Named one of "The World's Most Admired Food Companies" in Fortune magazine for fourteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That's what "Nestle. Good Food, Good Life" is all about. Well-known Nestle USA brands include: NESTLE® TOLL HOUSE®, NESTLE® NESQUIK®, NESTLE® COFFEE-MATE®, STOUFFER'S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFE®, NESTLE® JUICY JUICE®, BUITONI®, DREYER'S/EDY'S®, NESTLE® CRUNCH®, NESTLE® BUTTERFINGER®, WONKA®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestle USA, with 2010 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company with a commitment to Nutrition, Health & Wellness -- with 2010 sales of $105 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.
Christine BorkEmail Christine(800) 458-6223