CureSearch for Children's Cancer funds and supportstargeted and innovative children's cancer research with measurableresults, and is the authoritative source of information and resourcesfor all those affected by children's cancer.
September 25, 2009 (Bethesda, MD) - New CureSearch National Childhood Cancer Foundation’s public service announcements featuring CureSearch families talking about their fight to conquer childhood cancer are featured in a new innovative PSA campaign launched by Montgomery County-based Barwood Taxi on video screens available in the backseat of their cabs. The PSAs use innovative technology to educate taxi passengers, and build awareness of Montgomery County area charities.
“We are thrilled that CureSearch will be visible to the millions of Montgomery County and other regional taxi passengers and grateful to Barwood Taxi for helping us in our efforts to conquer childhood cancer,” said Stacy Pagos Haller, Executive Director of CureSearch.
Forty years ago, childhood cancer cure rates were less than 10 percent. Today, 78 percent of kids with pediatric cancer overall are cured. While there have been breakthroughs in treatments and improvement in survival rates, each year, like many of those featured on CureSearch’s PSAs, more than 12,500 children are diagnosed with cancer each year, and over 40,000 children and adolescents are currently being treated. Cancer remains the #1 cause of death from disease in children. Today, there are 250,000 childhood cancer survivors.
The taxis feature a touch-screen video device in the back seats that enable passengers to swipe their credit cards using a secure wireless transaction in seconds and watch the PSAs. The self-swipe system completes secure, wireless credit card transactions in just three seconds, giving customers a fast, easy payment option.
“Barwood is honored to educate our passengers about the resources that CureSearch makes available to families whose loved ones have been diagnosed with childhood cancer,” said Barwood Taxi President and CEO Lee Barnes. “Our partnership with CureSearch will help communicate their important message of help and hope.”
Barwood has installed the monitors in 200 taxis and plans to have them in its entire fleet of 435 by the end of 2009. The company, which handles 1.2 million rides annually, will donate more than 60,000 hours of screen time over the next year to local agencies and non-profit charities. An estimated 1.9 million county residents and visitors will see the videos.
“This is a wonderful opportunity to combine community goodwill with the fight to conquer childhood cancer,” said Haller. “Through these PSAs, we have us a chance to engage the public and raise public awareness of childhood cancer.”
In addition to CureSearch, the PSAs feature The Children's Inn at NIH, the Mental Health Association’s Million Minds campaign, and Montgomery County’s network of public parks. A trivia quiz with Montgomery County Superintendent Jerry D. Weast highlights the public school system, and a segment from the county’s Department of Economic Development promotes business resources to the thousands of professional travelers Barwood transports. In a brief opening segment, Montgomery County Executive, Isiah Leggett welcomes passengers on behalf of the county.
Through fundraising, advocacy and education, CureSearch National Childhood Cancer Foundation exclusively supports the work of the Children’s Oncology Group (COG), the world’s largest cooperative cancer research organization that treats approximately 90 percent of all children with cancer at more than 200 leading children’s and university hospitals and Cancer Centers in the U.S. Together, we are the leading nonprofit organization committed to conquering childhood cancer through discovery and compassionate care. For more information, visit: www.curesearch.org.
About the Barwood Taxi
Barwood Taxi’s history of technological leadership includes being Maryland’s first taxi company to deploy a computer-aided dispatch system, in 1982. In 1989, Barwood became one of only 15 companies in the U.S. with fully computerized dispatching, and in 2002, it was one of the first North American firms to adopt a GPS-based system, which saves fuel and shortens response times by dispatching the closest available taxi. Barwood, which has 110 employees and more than 450 independent contractor drivers, was the first company in the county to let customers book taxis online and is the only taxi firm in the state that gives passengers printed itemized receipts.
Christine BorkEmail Christine(240) 235-2208